Privacy Policy

Last Updated: October 2025

1. WHO WE ARE

Myokine operates the website myokine.myshopify.com. We're a skincare brand that develops science-backed products for active lifestyles. This policy explains how we collect, use, and protect your personal information.

If you have questions about this policy, contact us at [insert email address].

2. WHAT INFORMATION WE COLLECT

When you visit our site or make a purchase, we collect:

Information You Provide:

  • Name and contact details (email, phone, delivery address)
  • Billing information and payment details
  • Account login credentials if you create an account
  • Skin type and concerns (if you provide them)
  • Communication preferences
  • Product reviews and feedback
  • Any information you provide when contacting us

Information We Collect Automatically:

  • IP address and browser type
  • Device information
  • Pages you visit and time spent on our site
  • Referring website details
  • Cookies and similar tracking technologies
  • Shopping behaviour and product preferences

3. HOW WE USE YOUR INFORMATION

We use your data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Handle returns, exchanges, and customer service enquiries
  • Send marketing communications (only if you've opted in)
  • Recommend products based on your skin type and preferences
  • Improve our website and product development
  • Prevent fraud and maintain site security
  • Comply with legal obligations
  • Analyse how customers use our products and website

4. LEGAL BASIS FOR PROCESSING (UK GDPR)

We process your personal data under the following legal grounds:

  • Contract performance: To fulfil orders and provide services you've requested
  • Legitimate interests: To improve our services, prevent fraud, and run our business effectively
  • Legal compliance: To meet tax, accounting, and regulatory requirements
  • Consent: For marketing communications and non-essential cookies (where required)

5. SHARING YOUR INFORMATION

We share your data only when necessary:

Service Providers:

  • Shopify (our e-commerce platform)
  • Payment processors (Stripe, PayPal, Apple Pay, Google Pay)
  • Shipping and fulfilment partners
  • Email and SMS service providers
  • Marketing and analytics tools
  • Customer service platforms

Legal Requirements: We may disclose information if required by law or to protect our rights, safety, or property.

Business Transfers: If we're acquired or merged with another company, your information may transfer to the new owners.

We do not sell your personal data to third parties.

6. INTERNATIONAL TRANSFERS

Some service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place through standard contractual clauses or equivalent protections.

7. COOKIES AND TRACKING

We use cookies to:

  • Keep you logged in
  • Remember your preferences and basket items
  • Analyse site traffic and user behaviour
  • Enable essential site functions
  • Provide personalised product recommendations

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.

8. MARKETING COMMUNICATIONS

If you opt in, we'll send you:

  • New product launches
  • Skincare tips and advice
  • Special offers and promotions
  • Early access to new products

You can unsubscribe at any time using the link in our emails or by contacting us directly.

9. YOUR RIGHTS

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate information
  • Erase your data (in certain circumstances)
  • Restrict processing
  • Data portability (receive your data in a structured format)
  • Object to processing based on legitimate interests
  • Withdraw consent at any time

To exercise these rights, contact us at [insert email address]. We'll respond within one month.

10. DATA RETENTION

We keep your information for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, accounting, and reporting obligations
  • Resolve disputes and enforce our agreements

Typically, we retain:

  • Order and transaction data: 7 years (for tax and accounting purposes)
  • Marketing data: Until you unsubscribe or request deletion
  • Account data: Until you request account closure
  • Product reviews: Indefinitely (unless you request removal)

11. SECURITY

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure Socket Layer (SSL) encryption
  • Secure payment processing through PCI-compliant providers
  • Regular security assessments
  • Access controls and staff training
  • Secure data storage

However, no internet transmission is completely secure. You're responsible for keeping your password confidential.

12. CHILDREN'S PRIVACY

Our products and services are not directed at children under 13. We do not knowingly collect data from children. If you believe we've collected information from a child, contact us immediately.

13. THIRD-PARTY LINKS

Our site may contain links to other websites (such as social media platforms or partner sites). We're not responsible for their privacy practices. Review their policies before providing any information.

14. PRODUCT REVIEWS AND USER CONTENT

If you submit product reviews or other content to our site:

  • Your review may be displayed publicly alongside your first name or username
  • We may use your feedback for marketing purposes
  • You can request removal of your review at any time

15. CHANGES TO THIS POLICY

We may update this policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via email where appropriate.

16. CONTACT US

For questions, concerns, or to exercise your rights:

Send us a message here.

17. COMPLAINTS

If you're unhappy with how we've handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk Phone: 0303 123 1113 Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF