Myokine began the way many good ideas do: with a real problem that kept showing up in real life.
Emma is a dedicated triathlete with a full schedule, juggling training with work, travel and everyday demands. Like many active people, her days were tight. Workouts squeezed between meetings. Quick transitions. No time to shower. No time to lay out a multi-step routine. The same issue appeared again and again: she was either skipping her skincare entirely or, on the worst days, skipping her workout because she couldn’t deal with what it was doing to her skin.
She needed convenience. She wanted performance. And she couldn’t find anything that supported an athlete’s lifestyle in the moments it’s actually needed.
So she decided to create it. She worked with a cosmetic chemist to explore options for fast, functional, on-the-go skincare. But as a non-medical professional, she had no one to pressure test the ideas against real clinical experience. In her typical problem-solving style, she got around that the only way she knew how: she booked an appointment with Dr Jordan.
Dr Jordan is a cosmetic doctor known for his advocacy of active lifestyles and his deep knowledge of skin health, formulation science and preventative skincare. What was meant to be a consultation turned into a conversation that shaped an entirely new category of product. Both saw the same gap and the same opportunity: athletes and everyday movers are elevating their training, their recovery and their health habits. Their skin deserves that same elevation.
Myokine was born from that meeting. A performance-led approach to skincare, built for real life, designed around movement, and created so that looking after your skin never gets in the way of looking after your body.
